Principles Of Marketing

Price : 175/-

ISBN : 81-8045-072-4

Contents

Core Concepts of Marketing, Company Orientations Towards Market, Need of Marketing, Marketing Enviornment, Identifying Market Segments, Consumer Buying Behaviour, Product Life Cycle Concept, Managing Products (Products & Its Classification), Individual Product Decisions (Branding, Labeling, Packaging), Pricing, Marketing Channels, promotion Mix, Direct Marketing, Retail Marketing, International Marketing, 

Authors : Jyoti Rana